Communication Design
Discipline · Communication
Articles about Communication Design.
Law of Common Region
Elements that share an area with a clearly defined boundary are perceived as a group.
Law of Prägnanz
People interpret ambiguous or complex images in the simplest form they can, because it takes the least effort.
Law of Proximity
Objects that are close to each other are perceived as belonging together.
Law of Similarity
Elements that look alike are perceived as related, even when they are not next to each other.
Law of Uniform Connectedness
Elements that are visually connected are seen as more related than elements without a connection.
Peak-End Rule
People judge an experience mainly by how they felt at its most intense moment and at its end, not by the average of every moment.
Serial Position Effect
People remember the first and the last items in a series best.
Von Restorff Effect
When several similar items are present, the one that differs is the one people remember.
Zeigarnik Effect
People remember unfinished or interrupted tasks better than completed ones.
