A brand is the story people repeat when you are not in the room. We do not see corporate identity design as drawing a logo: from research to strategy, from narrative to visual language, from website to packaging, we make sure the brand speaks in one voice at every touchpoint.
Who it is for
Brands that are building their identity for the first time, or have noticed that the old one no longer tells their story.
- New businesses, clinics, start-ups and brands
- Organisations that have grown but whose visual language has become scattered
- Brands opening to a new market or a new audience
- Anyone going through a merger, a name change or a repositioning
What a corporate identity package includes
The scope depends on the brand; in most projects we deliver some or all of the following.
- Research, competitor and audience analysis
- Brand strategy: positioning, values, tone of voice and narrative
- Naming and tagline work (when needed)
- Logo, logo family and usage rules
- Colour palette, typography, iconography and visual style
- Stationery: business cards, letterheads, presentation and digital templates
- Social media and digital identity templates
- Brand guidelines: the document that explains how to use the identity
Why an identity works
A good corporate identity tells people who the brand is and why it exists within seconds; a poor one forces a fresh decision with every new piece of material. We build the identity as a system, from website to packaging, from presentations to social media templates, so when a new need appears your team can open the brand guidelines and make something consistent. Because the same team designs the website and the app, the identity does not stay on paper: it works on screen and in real life.
- Strategy comes first and the visual language comes from it
- An identity is a system, not a single logo
- With the guidelines your team can apply it on its own
- You can continue with the same team on web, app and print
The process
- Listening and research. We study the brand's story, the audience, the competitors and the material you already have.
- Strategy. We settle the positioning, the values and the one sentence the brand will say.
- Creative direction. We show different directions as drafts and choose one together.
- Design. We turn the chosen direction into the logo, colours, typography and system parts.
- Delivery and application. We hand over the guidelines, files and templates and support the roll-out on web, social media and print.
What drives the price
Corporate identity design prices depend on what the brand needs. Instead of a fixed number we settle the scope together and give a written quote.
- The depth of strategy and research
- Whether a name, a tagline or a logo family is needed
- How many areas the identity is applied to: stationery, packaging, signage, digital
- The scope of the guidelines and any language needs
Frequently asked questions
Is a corporate identity the same as a logo?
No. A logo is one part of an identity. The identity also covers strategy, narrative, colour and typography, iconography and how they are used.
How long does corporate identity design take?
From a few weeks to a few months, depending on scope. After the brief we give a clear timeline.
Do I get revisions?
A set number of feedback rounds is included in the quote. Because we choose the direction together at the start, the process usually runs smoothly.
Which files do I receive?
The logo as vector (SVG, PDF) and image (PNG) files, the colour and font details and the brand guidelines.
Can you renew my existing brand?
Yes. We can keep what works in the old identity and reposition and refresh it visually.
Do you apply the identity to the website and social media?
Yes. Because the same team designs the website, app, social templates and print, the identity stays consistent everywhere.
Let's talk.
A short brief is enough: what you want to make, who it is for and when you need it. We reply as soon as we can.
