People increasingly put their questions to ChatGPT, Gemini, Perplexity or Claude instead of Google. GEO (Generative Engine Optimization) is the work that raises the chance your brand is mentioned in those answers as an accurate, current and trustworthy source. It does not replace SEO; it builds on it. Nobody can guarantee a place in an AI answer. We raise your chances systematically and measure them.
What is GEO, and how is it different from SEO?
SEO aims to move you up a list of search results. GEO aims to get your name and the right information into the answer an AI writes. Both rest on the same base: well-structured, trustworthy content that is easy to understand.
- SEO looks at ranking, clicks and traffic; GEO at mentions, citations and whether the facts are right
- SEO starts with a keyword; GEO starts with a question and a clear definition of the brand as an ‘entity’
- Both use the same technical base: a fast site, clean structure, structured data
- Measurement adds regular checks of AI answers to ranking tools
What does the service cover?
We work in six parts; you can take all of them or only some.
- Brand audit: what leading assistants say about you today and which competitors they name
- Entity work: your name, services, people and address described consistently and verifiably across the web
- Structured data: schema.org markup for the organisation, services, FAQs, articles and products
- Question-led content: the questions your customers ask AI, answered directly with sources
- Outside sources: your brand shown correctly and consistently in industry publications, guides and profiles
- Regular monitoring: the same target questions checked and reported every month
Which sectors is it for?
Any field where people ask ‘which is the best’, ‘who would you recommend’ or ‘can I trust them’: health and clinics, education, law and finance, tourism, e-commerce, B2B software, real estate and manufacturing.
Why Byte Habit?
Half of GEO is content and technical groundwork; the other half is how the brand is told. The same team builds the website, writes the content and sets up the structured data, so we do not leave advice in a report; we put it into the site. What we promise is limited to what can be measured: we check the answers with the same questions regularly and show you what changed.
- Implementation, not just advice: structured data and content go into your site
- The same base as SEO: one effort, two channels
- Regular measurement with the same questions, and an honest report
- Web, content and identity design in one team
How a GEO project runs
- Audit. We set the target questions and record how your brand and your competitors appear in assistants today.
- Entity map. We list how your name, services, people and address appear across the web, with contradictions and gaps.
- Foundation. We set up structured data and rework the site's structure and page openings so they answer the question directly.
- Content and sources. We write question-led pages and guides and make sure outside sources describe the brand correctly.
- Monitoring. We check the same questions every month, report the change and update the plan.
What drives the price
We have no fixed price list; the scope sets the quote.
- The number of questions and AI assistants to follow
- The site's technical state today and the volume of content to write
- The number of languages
- One-off setup or ongoing monthly work
Frequently asked questions
How long does GEO take to show results?
We do not decide when an assistant uses a source, so we do not promise a time. The groundwork and content usually take a few weeks, and we read the change with monthly checks.
Does GEO replace SEO?
No. They share a base and feed each other. If your site's technical base and content are good, it helps both in search results and in AI answers.
Do you guarantee a place in the answers?
No, and nobody can. We do the work that raises the chance of a mention, measure it regularly and report what happens as it is.
Which AI assistants do you monitor?
ChatGPT, Gemini, Perplexity, Copilot and Claude. We decide together which ones matter for your audience and sector.
Will my existing content be removed?
No. Existing pages are kept; where needed they are reorganised and enriched with sections that answer questions directly and with structured data.
How do we start?
A short brief and a list of target questions are enough. If you do not have a list, we make one together.
