On Google people search for what they need; on Instagram and Facebook you step into their feed. That is why Meta ads work comes down to finding the right audience with a visual and a message that catch attention. Success depends on the creative, the audience and the measurement together, and we manage all three in one team.
Which formats do we work with?
- Stories and Reels: full-screen vertical video and images
- Feed ads: a single image or video
- Carousel and collection: series of products and services
- Lead forms: collecting details without leaving the platform
- Ads that lead to WhatsApp: starting a conversation directly
- Remarketing: to site visitors and people who left a cart
How is the audience built?
We start broad and narrow it with data, or we build lookalike audiences from your customer list.
- Basic filters such as location, age and language
- Interest and behaviour audiences
- Custom audiences: site visitors, video viewers, your customer list
- Lookalikes: new people who resemble your current customers
Creative production
Much of an ad's effect comes from the visual. We produce static designs, short videos and animation that fit your brand identity in the same team, and in each campaign we test several approaches side by side.
Why Byte Habit?
As a design and video studio we do not wait for someone else to deliver the creative side. Creative, audience and measurement move together; we see quickly what works and shift the budget to it. We set up measurement soundly with the Meta Pixel and a server-side connection and compare platform reports with your own data.
- Design, video and ad management together
- Pixel and server-side measurement set up
- Several creatives and audiences tested at once
- The account in your name, with transparent spend
The Meta ads process
- Audience and goal. We decide who we reach, for what, and what we count.
- Creative. We plan the format and message and produce the images and videos.
- Setup and measurement. We build the campaigns, the pixel and the conversion events and check them.
- Test and optimise. We compare creatives and audiences and grow what works.
- Report. We share spend, reach, conversions and cost per conversion in a plain report.
What drives the price
The ad budget is paid directly to Meta. The scope sets the management and creative fee.
- The number of campaigns and audiences
- The volume of images, videos and animation to produce
- Whether measurement needs setting up (pixel, events)
- How often you want reports
Frequently asked questions
Are Facebook and Instagram ads managed separately?
They are managed together in the same ads manager; we choose placements to suit the goal or leave them automatic.
What is the minimum budget?
There is no fixed floor. We suggest a realistic starting budget from your goal and audience size.
Do you prepare the ad creatives?
Yes, we produce images, video and animation; if you prefer, we can also work with content you prepare.
How do you deal with tracking problems?
We set up the pixel and the server-side connection together to reduce the effect of data lost to browser restrictions.
When do we get results?
The first data is expected within days to weeks, and optimisation follows from it. The time varies with the sector and the budget.
