An influencer collaboration is not just getting someone to post. A person with many followers may not fit your brand, while someone with fewer followers and a loyal audience may work far better. We manage the collaboration as a marketing channel, from choosing the right person, through the brief and the content process, to measurement after the post goes live.
Which platforms do we work on?
- Instagram: visual storytelling, Reels, Stories and product presentation
- TikTok: short video, trends and campaigns that reach a younger audience
- YouTube: long-form storytelling, product reviews and in-depth content
- LinkedIn: B2B, expert opinion and a professional audience
What does the service include?
- Strategy: audience, campaign goal, message and measure of success
- Choosing people: audience fit, quality of engagement, past collaborations and a brand-safety check
- Brief and contract: what is shared, when and under what terms, set down in writing
- Content process: draft, feedback and approval, with compliance such as advertising labels
- Posting calendar and coordination: communication handled for you
- Measurement: reach, engagement, link clicks and conversions, with a report at the end
- Long-term partnerships: brand ambassador programmes
Micro or mega?
Large accounts give wide reach; small ones often have a closer, more loyal audience. We pick the mix for the goal: for awareness, wide reach; for trust and conversion, voices that speak to niche audiences, and using both together is often the more efficient way.
Why Byte Habit?
While creators make content that suits your brand, we, as a studio that knows identity, video and advertising, protect the quality of the process. We can also use collaboration content as ads and scale up the pieces that work. We are independent and transparent about who we choose and what it costs.
- Content guided to match your brand identity
- Content that works scaled up as advertising
- A clear brief, a written contract and transparent costs
- Measurement planned from the start
The campaign process
- Goal and brief. We clarify the goal, budget, audience and message and write down how success is measured.
- Choosing creators. We review suitable creators and present a list based on audience fit and content quality.
- Content. Content is made to the brief; we manage the draft and approval steps.
- Publishing. We manage the calendar and coordination and follow the posts live.
- Measurement. We report reach, engagement and conversions and suggest what to do in the next collaboration.
What drives the price
The total cost has two main parts: fees paid to creators and the agency's management fee. Creators' fees vary with audience size, platform and type of content.
- The number of creators and the size of their audiences
- Platform and content type: video, Reels, Stories, posts
- Usage rights: whether the content may be used as advertising
- The length of the campaign
Frequently asked questions
How do you choose the right influencer?
We look not at follower count but at how well the audience fits your brand, the quality of engagement and past collaborations.
How do you measure success?
Depending on the goal, we look at reach, engagement, link clicks, code use and conversions. We decide the method before the campaign starts.
Do we have a say over the content?
Yes. Content goes through your approval before it is published, and we write the limits into the brief up front.
Which sectors do you work with?
Many, including fields with strict advertising rules such as health and aesthetics; we take legal and platform rules seriously.
Should we work one-off or long-term?
We suggest starting with a short trial and moving to a long-term partnership with the creators who work well.
