The strength of Google ads is that someone is searching for what they need at that very moment. With the right keyword, the right message and the right landing page you can turn that moment into a call, a WhatsApp message, a form or a sale. A badly built account spends the budget on irrelevant searches. We build the campaign starting from measurement and review where the money goes every week.
Which campaign types do we manage?
- Search: text ads on searches with buying intent
- Performance Max: automated delivery across all Google channels toward a goal
- Shopping: e-commerce ads with a product image and price
- Display and remarketing: bringing back people who visited the site
- YouTube: video ads for awareness and demand
- Local campaigns: customers nearby, through maps and the business profile
What do we do in the account?
- Keyword research and a match-type plan; negative lists for irrelevant searches
- Ad copy and asset tests, matched to the landing page
- Conversion measurement: calls, WhatsApp, forms and sales (with GA4 and the Google tag)
- Bidding strategy and budget split, moving step by step to your target
- Search-terms report: reviewing where the money went, every week
- Monthly report: spend, conversions, cost per conversion and recommendations
Budget and expectations
The budget needed to collect meaningful data depends on the sector and the competition. In fields with high click costs such as health, law and finance it is higher; local services can start lower. We set the budget with you from the keyword plan and your target cost, not from a guess.
Why Byte Habit?
The team that builds the ad account can also design the landing page and set up measurement. Most advertising problems are not in the campaign but in what happens after the click, and we deal with that part too. The account is opened in your name, spend is transparent and you have access to everything.
- Ads, landing page and measurement in one team
- The account is yours and so is the access
- Search terms reviewed every week, wasted spend cut
- Call, WhatsApp and form conversions measured from the start
The Google Ads process
- Account and competitor analysis. We review the existing account, past performance and competitor messages if there are any.
- Strategy. We plan the keywords, campaign structure, bidding method and budget.
- Setup and measurement. We build the campaigns and verify conversion tracking and tags.
- Optimisation. We improve search terms, bids and copy regularly and cut what does not work.
- Report. A clear, plain report shows what was spent, what came back and the next step.
What drives the price
There are two separate items: the ad budget paid to Google and the management fee. The scope sets the management fee.
- The number and type of campaigns
- The size of the account and the keyword volume
- Producing ad copy, visuals and the landing page
- How often you want reports
Frequently asked questions
What does a Google ads agency do?
It sets up the account, decides the keywords and message, makes sure measurement works and keeps improving spend toward the goal.
What should the minimum budget be?
We have no fixed figure; we will suggest a realistic starting budget from the sector, the click cost and your goal.
How do you measure results?
We define the actions that matter to you, such as calls, WhatsApp, forms and sales, as conversions, and look at the cost per conversion.
How often do you optimise?
We check search terms and spend weekly and plan larger changes monthly, based on the data.
In whose name is the ad account?
In yours. We have manager access; when the work ends, the account and its history stay with you.
