Byte Habit is built by people.
Agency-worn creatives, multi-disciplinary workers, opinionated and annoying beings and people who take their jobs very seriously!
We are not against AI. We use it, openly, whenever it makes the work better. We just never let it make the work ours.
- A tool, not a teammate. AI drafts, sorts, speeds things up and sparks ideas. It never signs off.
- We use it when we see fit. Research, variations, code, number crunching, a sharp second opinion at 2 a.m. If it makes an idea better, it stays. If it makes it generic, it goes.
- Taste Stays Human. A model can give you a hundred options. Choosing the right one, and knowing why, is the job.
- A human always signs. Everything we deliver has been read, checked, edited and owned by someone on the team.
- Declared. If AI plays a real part in your project, we tell you where and why.