Scroll Down

Jakob’s Law

Overview

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

graphic
graphic
graphic

Key Takeaways

  1. You can simplify the learning process for users by providing familiar design patterns.

Download the Poster

Origins

Jakob's Law was coined by Jakob Nielsen, a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the 'discount usability engineering' movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation.

Source

graphic
graphic
graphic

Further Reading

  1. Jakob’s Law of Internet User Experience

    Nielsen Norman Group

  2. Top 10 Mistakes in Web Design

    Nielsen Norman Group